10月28日,中文在线集团日本子公司COL JAPAN宣布与Kidari Studio子公司Lezhin Entertainment完成签约,双方将共同推进动漫短剧制作。
真人短剧赛道迅猛发展的背景下,传统动漫找到绝佳转型方向。成本高昂的传统动漫在AI技术的加持下得以降本增效,进而有了动漫短剧的新业态。本次合作中,中文在线主要发挥AI轻动漫制作的技术优势,联合Lezhin Entertainment成熟的IP开发优势,共同制作优质动漫短剧内容。
2024年,中文在线已推出数十部AI轻动漫,发布于国内及海外多渠道,深受用户喜爱。AI轻动漫作品《全民转职:我的技能全是禁咒》蝉联腾讯动态漫收入榜TOP5,全网首个通过短剧结合AIGC技术改编的轻动漫《重生天尊在都市》上线后取得不俗成绩。
集团在AI漫画领域也取得一定的国际影响力,由AI改编的漫画《我主宰了灵气复苏》《我气哭了百万修炼者》上线当周进入新书榜前列,多部漫画作品已完成日、韩、英、法等语种授权签约。
作为国内率先布局AIGC的数字文化集团,中文在线积累了丰富经验和技术沉淀,实现AI轻动漫、AI漫画的规模化上线;集团凭借AIGC技术优势出海,为合作方提供支持,加速动漫短剧全球业务发展。
Kidari Studio 是一家全球领先的数字内容公司,已在KOSPI上市。公司在韩国、日本和法国建立了业内规模最大的自有工作室,制作网络漫画、网络小说和网络剧等内容。Kidari Studio通过旗下14个平台(比如Lezhin、Bomtoon和Delitoon)在9种语言地区不断推动网络漫画的全球化。近期,Kidari Studio的业务拓展到短视频制作和发行。
Lezhin Entertainment是Kidari Studio的日本子公司,主营业务涵盖平台运营、网络漫画分发、包括真人影视化在内的IP多元化开发。公司先后上线男性向网络漫画平台Lezhin Comics和女性向网络漫画平台Beltoon,并于2024年成立Shinano Lab工作室,推进基于小说、漫画等纸质IP的网络漫画开发。公司正在开发适配短视频平台的漫画内容形式,计划于近期发布。
本次合作将AIGC与动漫短剧相结合,进一步推动了中文在线集团“AI+IP衍生开发”的全业态布局。中文在线推进AIGC技术不是为了替代内容创作者,而是让AI更懂内容创作者的痛点,变成内容创作者的“第二大脑”,变成创作者的手和脚。集团将继续贯彻“AI赋能”战略,为全球用户带来更多优质数字内容。
About Kidari Studio
Kidari Studio is a publicly listed company on the KOSPI at the forefront of various digital-content businesses throughout the global market. The company has established in-house studios in Korea, Japan, and France - the largest of their kind - which produce a wide range of digital content including webtoons, web novels, and web dramas. Through its unique method of production, Kidari Studio utilizes a transmedia system to facilitate active, bidirectional exchanges of its original content, while its 14 platforms (such as Lezhin, Bomtoon, and Delitoon) continue to drive the globalization of webtoons across nine different language regions. Recently, Kidari Studio has continued its expansion into both the production and publishing of short-form content, leveraging its extensive library of IPs to actively pursue success in this rapidly expanding market.
About Lezhin Entertainment
Lezhin Entertainment Inc., a subsidiary of Kidari Studio, Inc. (a Korean corporation), operates in Japan, engaging in platform business, webtoon distribution, and diversified IP utilization including live-action adaptations and service format expansions (e.g., print ↔ webtoons).
After launching the male-oriented webtoon platform Lezhin Comics in 2015, the company introduced BeLtoon, a female-oriented platform, in 2022. It continues to provide more targeted content to users.
From 2018 to the present, the company has provided over 380 original webtoons across various platforms, not only in Korean digital bookstores like Piccoma and LINE Manga, but also in Japanese ones such as Mecha Comic, Comic Cmoa, DMM Books, and Fliptoon. Among these, the Q1 2024 release of the animation Elise the Surgeon, co-produced with KADOKAWA and MAHO FILM, stands as a successful example of webtoon IP evolving into both publishing and animation. It exemplifies high-quality IP expansion under the One-Source Multi-Use (OSMU) model.
In 2024, the company established Shinano Lab Studio, actively promoting collaborative development of webtoons using novel and print IPs. Additionally, in response to the rising popularity of short-form video content, the company is creating a new manga format tailored for short-form video platforms, with plans for its release.